

FiFi Award
New York was the host of the Annual FiFi Awards sponsored by The Fragrance Foundation which honor the fragrance industry’s creative achievements and are considered the ‘Oscars’ of the fragrance industry.
In the category of Luxuries Perfumes the winner is “Harajuku Lovers” which is on the the marcet with its five issues – “Love”, Lil’Angel”, “Music”, “Baby” and “G” with the signature of Gwen Stefani.
The manufacturer of the winning women’s perfume is “Coty Prestige”. In the same category, in the men’s perfume competition the winner is “I am King” of the Sean John line owned by hip-hop mogul Sean John Combs.
In the category “Nouveau Niche” the winner is woman’s perfume “Chloe Eau de Parfum” from the “Coty Prestige”, and also the men’s perfume “Burberry the Beat for Men” from “P&G Prestige”
“American Beauty Beloved” is the most popular perfume amongst women and the same goes to “McGraw” from “Coty” for the men.
Marc Jacobs enter in the Hole of Fame and amongst perfumes “Davidoff Cool Water” from “Coty” and “White Diamonds Elizabeth Taylor” from “Elizabeth Arden”.
The absolute champion in sale is “Victoria’s Secret Sexy Little Things Noir”.
In the world of perfumes Paris Hilton is imminent. She win as a most successful celebrity owner of perfume line.
These awards have been held since 1973 and are attended by around 1,000 members of the international fragrance community, designers and celebrities from the fashion, theatre, film, or television industries.
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